If someone asked you what was on your wish list as an affiliate marketer, I’m sure you’re likely to ask for more traffic.
Tell me, how much would it impact your business if you were found in major search results?
Search engine traffic is crucial in driving free visitors to your website. You want to make sure that your site is ranking well in major search engines like Google, Yahoo and Bing.
So, let’s go over what you need to know on how to increase website traffic with SEO. If you do it effectively, it simply means that your website visitors will find you when they search for information in search engines. Let me help you work out your SEO (Search Engine Optimization) strategy for your site.
If you have any questions or want to offer you own personal review or feedback, feel free to share any insights you have at the bottom of this page.
1. There’s no quick fix. Increase website traffic with SEO using a long term strategy.
Search Engine Optimization is a long distance marathon, not a sprint. No one has superpowers to immediately rank you in Google, Yahoo or Bing for the keywords you like. Just make sure that you do the right things over time to build your website’s authority.
Your goal is to get lots of rankings in major search engines for FREE.
According to Net Market Share, Google accounts for roughly 75% of the internet’s traffic. So, you’re missing out if you’re not ranking on Google.
Remember, SEO is free traffic. You don’t have to pay for visitors to go to your site. When people use search engines, they know what they are looking for. And if they come across your website in search engine results, they are very likely to take action over a product you’re recommending or they may even sign up to your mailing list.
If you want to learn more about SEO strategies, check out this SEO tutorial.
2. Produce quality and engaging content consistently.
When someone goes to your site, there should be heaps of content for them to go over. You want them to stick to your site for as long as possible since the time visitors spend on your site improves your ranking.
If you are producing quality and engaging content consistently, then you are proving to search engines that your website deserves to be ranked based on your keywords. Focus on creating compelling content that others will want to link to.
Your website should provide value consistently over time. Search engines need to make sure your website is relevant and useful, and that you are providing value to your website visitors.
3. Build your website’s domain authority.
On-page SEO is how you optimize different parts of your website since it affects your search engine rankings.
It’s not enough to have great content. Make sure your website is competitive.
Your domain authority is ranking a score from 1-100, that shows where your website measures up as compared to other websites. This impacts how you appear in Google. Check your site rank.
Your domain authority will set you apart from other sites that provide content on the same subject matter. It helps you gain competitive advantage and it is important in building trust. If your website is more trustworthy than other websites, then you will outperform them in searches.
4. Optimize your pages for On-page SEO
It’s important that your website is user-friendly and responsive. Your website visitors should be able to access content easily. Your pages should load quickly to provide the best user experience.
Check your page load speed. If it takes too long to load, people are very likely to look for alternative sites.
What you do directly to your website can help improve your SEO. You also want to make sure your content makes sense to search engines so it’s easy for them to crawl your web pages and index you in searches. Here are some tips:
- URL – Put your keywords in the title of your article. Hold on, don’t change your old URLs just so they have keywords in them. That’s not a good idea.
- Homepage – This will be the most visited page in your website and other sites are likely link back to this page. So make sure you have user-friendly navigation and tabs. You can also include short tail keywords on your homepage. Short tail keywords have less than three words and are less specific like online marketing. Even if you don’t rank, over time you may see your homepage rank for these keywords.
- About Me – People will want to know who you are and what your website is all about. You can optimize this by including your name, your website name and the website URL.
The greater domain authority your website has, the better chances you will have at ranking in search results.
5. Keep an eye out for internal and external links.
When creating and publishing content, look at having internal links. Linking internally to other pages in your website is useful for visitors and for search engines.
On-page SEO ensures that your website can be read by both your website visitors and search engines. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, and they rank your site accordingly.
As you provide quality content, it will also be good to have other sites link back to your website. If you do this, you’re giving your website the best possible chance to perform well in search engines.
6. Use long tail keywords.
Search engines like dynamic content so update your content frequently. Focus on different long tail keywords and use this as an opportunity to rank for different keywords. Long tail keywords are more descriptive and consists of three or more words. They are also easier to rank and are less competitive.
You should also make sure that you use keywords in the title of your post, headings and subheadings, and throughout your content. You can include variations of your main keyword and have related keywords in the content. Don’t forget your meta descriptions! Make sure your keywords are there too.
You can also provide a simple navigation of your site by including links to your sitemap in your footer.
You can also place tags in your posts to help your website visitors and search engines know what your website is about. Make sure that the first few lines of your posts are enticing.
An HTML sitemap is for website users and an XML site map is for search engines. This helps them crawl your pages and tell them what it is about.
Best to sign up for Google Search Console and Bing Webmaster so you get ranked in Google, Bing and Yahoo. Go over all the steps so you’re not missing anything. Verify ownership and update your all-in-one SEO in your dashboard. After you set it up, you can check if your site is performing in searches.
8. Promote your content in social media platforms.
These are the things you should do outside of your website to improve your Search Engine Optimization. You need both On-page SEO and Off-page SEO strategies to have a successful SEO campaign.
Make sure you’re active in social media. Produce great content and drive people back to your site. Look at YouTube videos or podcasts.
You can choose which one is appropriate or you can use a several social media platforms in promoting your content such as Facebook, Pinterest, Twitter or Instagram. It’s a good idea to create shareable social media content.
If people are sharing your content, it must be valuable, right? And guess what, search engines will attribute that authority back to you.
9. Be active in forums and blogging sites.
You don’t only want to be blogging on your own sites, but also in other sites. Leverage various platforms available to you to create content like a guest blog and leave a link to your website.
You can also answer common questions people have in forums and blogs. Become an expert in your niche. You want to provide value in the internet through your blog, social media and videos. Provide value consistently over time and this will work wonders for you.
You can also invite people in your nice to write in your site. They’re likely to share and place a link to their site and potentially, it could bring new readers to your site. Just make sure that you only post high quality, original content without spammy links.
Here’s a thought: Why don’t you interview industry experts? I’m sure most would be happy to oblige if you just ask.
Search engines can monitor people who return to your site. If people come back to your site consistently, there must be something of value for them to come back for.
You can also consider offering something of value like a newsletter. This lets people know that there is fresh content on your site and it will bring them back to your site.
You want to rank as high as possible and be competitive in search engines. Build your authority. It takes time, but it’s definitely worth doing if you want to be competitive with your SEO.
Putting it all together
In summary, it’s really important for you to build your website’s domain authority as a long term strategy to increase your website traffic with SEO. Remember, its not enough to have great content in your website, you should have domain authority.
The best way to bring people back to your website is by using quality content. Have a plan to create and publish content in your website and even in social media platforms. Measure the results by looking at Google Analytics and review how much traffic it is driving back to your website.
Let the search engines know you are an authority in your niche. In time, you are likely to outrank those who are not putting content consistently. Give people a reason to follow you.
If you want to learn about how to build an authoritative website, try a free keyword research tool or learn how to increase traffic with SEO, let me know and I can show you how. You can create a successful online business as quickly as possible.
I hope you enjoyed reading these tips on how to increase website traffic with SEO. If you have any questions or any feedback, please leave them below and I will be more than happy to help!