5 Affiliate Marketing Strategies for Beginners

5 Affiliate Marketing Strategies for Beginners

You’ve probably heard about affiliate marketing, although you’re probably not really sure how to begin or what it is.

In this article, we’ll be going through affiliate marketing strategies for beginners so that you won’t feel lost anymore. Let me help you understand what it is and what are some things you should consider as you start out.

While you want to produce content and a nice looking website, I’m sure you’d also be interested about what you can do to generate revenue.

If you have any questions or feedback, feel free to share any insights you have at the bottom of this page.

What is affiliate marketing?

Think of affiliate marketing as a way of earning through referrals. Essentially, if someone purchases products or services from your website using your unique affiliate link, you receive a commission from the merchant.

You’ll find that this online business requires you to be hands-on in your approach since you refer products or services that you believe will be helpful to your target audience. And then you have to promote it in your posts so that your readers can purchase it through your affiliate link.

Between a one-time and recurring commission, I think it will be more beneficial for you in the long run to choose recurring commissions if you had a choice. This way, you get paid again and again, and it generates passive income for you.

Affiliate success starts with the right strategy

I’ve been doing affiliate marketing since 2015 and I’ve had my highs and lows. This is why I’d like to help you to set you off on the right foot and minimize possible mistakes. This way you can focus on building and growing your online business.

Here are some affiliate marketing strategies that you can consider as you start working on your website:

1. Focus on content marketing.

Content marketing is focused on creating and sharing relevant and consistent content to attract and retain your target audience. You provide valuable and insightful information to generate profit by prompting your customers to take action.

You want to steer people towards the best course of action which may be a purchase decision.

Content marketing means you’re driving traffic that generates sales through relevant and powerful content. Choose topics based on keywords to promote affiliate products.

Aside from providing information, you can also write reviews. This gives you the opportunity to share your experiences and opinions. Just make sure that your review is helpful. Describe the features and benefits, as well as drawbacks and issues.

It’s best to be honest about your reviews and provide in-depth information to help you establish your authority and convince your audience. This will help build your reputation in the industry.

You can gain organic traffic if you implement good search engine optimization (SEO) practices.

Hubspot is one of those websites that do content marketing really well. You can find in-depth blog posts which are really helpful, as well as free ebooks, templates and tools. Since they have over 60,500 customers in more than 100 countries, their growth strategy must be working.

If you want to learn more about content creation to help grow your business, you might be interested in this FREE certification course on content marketing.

2. Don’t neglect landing page promotions.

When someone comes across your website and finds your content interesting, they are likely to read more and go to your homepage. If your landing page is too drab, you will probably lose the sale.

It helps to curate your landing page since it’s all about first impressions. Conversions will depend on how well you can convince your website visitors to trust you and provide their email address.

You can provide them a valuable resource they can download, provide promotions or even make them sign up for a free video or webinar.

3. Use banners.

Banners are very easy to use and embed in your website. Once you place them there, you don’t need to do anything further unless you want to update them at some point.

The affiliate program or network will usually provide you promotional banners you can use. You can also opt to create your own and add affiliate links.

Make sure that you place them in strategic points in your website so that people can see them. It can be in your sidebar, footer or even your posts.

4. Promote limited offers.

Depending on your niche, you can look at offering promotions for a limited time.

Personally, I’ve been hooked into this a number of times. It’s when you see that there’s a discount offered for a limited period, there’s a free webinar, or an opportunity to talk to an expert.

This is very effective and can definitely help you with conversions.

5. Sales funnels and email marketing

Email marketing is a wonderful strategy to generate sales and connect with your website visitors. The first step is to build and grow an email list. And then you can look at lead magnets to convert your visitors into potential customers.

It’s best to set up automated emails that work on autopilot so you can focus on other things that can help you generate more income.

Now, a sales funnel can be extracted when you pair it up with email marketing. When you capture leads using your opt-in form on your website and your website visitor confirms their subscription to your funnel list, your promotions start.

Here’s how a sales funnel looks like:

  • Awareness – Your initial email should be about familiarizing the subscriber to what your website or company is all about. Provide an introduction and keep it as personal as possible. Your goal is to create a great first impression. Best not to focus on affiliate promotions at this point.
  • Interest – In your next email, find out your subscribers interests and opinions. They will begin to do their research and you want them to grow their interest in what you have to offer. Develop that relationship and build trust.
  • Desire – Since they have now grown interest, you can include an affiliate link to the most relevant product or service based on their need or interests. Show them value and include your personal experience. Don’t be pushy or salesy. They’re just about ready to commit and probably doing some more comparisons, so nurture your relationship with your customers.
  • Action – Congratulations! You’ve finally converted them to be a customer after going through the sales funnel. If you continue to provide a positive experience, you may even be likely to get referrals.

Putting it all together

Affiliate marketing is a great way to build an online business. As we’ve covered in this post, there are several affiliate marketing strategies for beginners that you can implement to help you generate sustainable passive income. What affiliate marketing strategies are you going to use to monetize your website? Let me know in the comments below.

Educate yourself and learn as much as you can. Master your affiliate marketing skills.

If you are looking for the best affiliate marketing training, I strongly recommend that you join Wealthy Affiliate as a starter member for FREE.

For $0, you get access to the training modules, live video classes and video walk-throughs, you can build 2 websites, get a feel of the keyword research tool, and have access to expert help. It really pays to invest in yourself and learn as much as you can.

If you have any questions or any feedback, please leave them below and I will be more than happy to help. Hope you enjoyed reading this post.

About Raquel

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14 thoughts on “5 Affiliate Marketing Strategies for Beginners”

  1. Fahim Shahriar

    Thank you for this informative article. I am new to affiliate marketing so this article very useful for me. Thank you for describing these 5 affiliate marketing strategies. It is very helpful for a beginner like me. I joined Wealthy Affiliate last month so I am still learning. Keep posting good stuff, thank you again for the article. 

    1. Keep on learning, Fahim. You’re off to a good start. You have the tools and resources you need to start. Remember, small steps do add up. Go through the training and you’ll just be fine.

  2. Marios Tofarides

    Hey Raquel,

    Great post! I’m already using content marketing, and I want to try using the other three other strategies you mention, landing page promotions, banners, and special offers.  Which of the three should I start with, in your opinion and why?

    Also, do you think I should wait to get more traffic before I use any of these strategies?

    Thanks again!


    1. That’s great, Marios. Placing banners should be the easiest to do since you can make it yourself and place affiliate links, or use banners from your affiliate programs. Special offers would also be easy depending on your niche since there are also affiliate programs that would have special offers at certain times of the year and you can capitalize on that. I do think that while a landing page needs more thought, it should not be forgotten. Think about what you want to offer and what bonuses you can include. If you can also include catchy headlines and benefits, then you’re increasing the chances of someone purchasing your offer. Hope this helps!

  3. Touhidur Rahman

    Hi there. I would like to thank you first that you have shared such a great article. After reading this, I think affiliate marketing can be a great choice. Your 5 stategies to be successful in affiliate marketing will help me to do somthing good. Thanks for helping me understand the sales funnel easily.

    1. No worries at all Touhidur. Affiliate marketing is really a great way to build sustainable passive income in the long run. Keep on working on your website. Let me know if you have any questions.

  4. Thank you for sharing. There is so much educational material in this post, I have book marked it for future reference. The top point is so important. There is a reason that they say content is king. You make good points about landing pages and banners. People need to have a good impression if they get close to what you are offering.

    1. Absolutely Lee. It’s just so important to write relevant and quality content. It’s how you can reach to your target audience especialliy if you address their needs or concerns. That first impression is also very important! So you have to think carefully about your landing page and what you place in your banners.

  5. This has been a big help for me as I’m just starting out with affiliate marketing, and I don’t really know where to start. I’m interested in the section where you cover landing pages, as at the moment I am only using a normal web page as a sales page. 

    Do you know of any landing page services that are free and easy to use? Maybe something in a WordPress plugin format?

    1. Glad to hear that, Chris. You can definitely use a landing page to help increase your conversions, generate leads and boost your SEO. For free WordPress plugins, you can try Elementor. It is easy to use and learn. It also also professionally designed templates which provides flexibility in creating your pages. Alternatively, you can look at the Landing Page Builder. It is responsive and also has pre-designed templates (or you can create your own).

  6. Dear Raquel,

    Thanks a lot for the informative and helpful article. I am a full-time blogger and I totally focus on content marketing by writing quality posts and reviews.

    Yet to focus on landing page promotions and I don’t have a landing page my home page is automatically updated with my latest post. I realized the importance of using a static page after reading your post and I going to build my landing page soon.

    Although I know “Money Is In The List” and email marketing works, I didn’t focus on Email marketing. I don’t have any email subscribers and I need to build my email series as well (Free training course – automated emails).

    One common thing I noticed with all successful internet marketers is… They have a huge email list and they have a good funnel. Thanks for insightful post!

    Much Success!


    1. Hi Paul. At this time, I also haven’t placed a landing page. So, don’t worry, you’re not alone. I’d like to be able to think about it carefully so I can continue to offer more value. Think about what you want to offer and include bonuses, reviews and testimonials.

      Agree with you that email marketing is important, so it would definitely be great to think through your emails and lead magnets. All the best!

  7. This review contains a lot of useful information that will be helpful for a beginner like me in the affiliate marketing world. When I wanted to join Wealthy Affiliate a few weeks ago, despite all the training I got from the platform, my mentor had to do a recap for me. He stressed the words ‘content marketing and creating banners’. Relevant content is very useful and it can help to drive loyal traffic to your website. Through that, you will be able to generate sales. Banners are also very important because of its quick information at a quick glance.

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