What are keywords and how can you find keywords for a website?
Keyword research is a building block for your online strategy. It allows you to better connect with your target audience since you’re using their language. Why? Well essentially, these are the words they use when looking for information in search engines.
When people search, search engines like Google show the best results based on the search terms.
Part of the Search Engine Optimization (SEO) process is using keywords and search engines rank websites in pages based on their relevance to the search.
If you want to learn more about Search Engine Optimization (SEO), click here.
In this article, I want to help you find keywords for a website, come up with your keyword list, and understand how to use your keywords in your content.
Remember, if you have any questions or want to offer you own personal review or feedback, feel free to share any insights you have at the bottom of this page.
What is a keyword?
Keywords reflect people’s thoughts when they’re looking for ideas or information, or when they need answers to questions. They want to know what’s out there.
Nowadays, it’s so easy to search for anything. For example, when you want to search for someone, check the weather, look at the map, look at the news or purchase something, you just go to Google or any search engine, look it up and you’re good to go. Gone are the days that people had to go to libraries and search using encyclopedias, magazine articles or journals.
This means that you want to be found when someone is searching for something related to your website. You want to be able to address what they’re looking for based on what they place in the search box.
You want to find the keywords that will best match them to your website when they do a search.
Search engines like Google, Yahoo and Bing need to access information in your website to be able to check how relevant it is. Their bot or spiders crawl the web by visiting web pages. Simply put, they find your link on another website and download other links to your website. From there, they will download this to the search engine’s database.
As you create content consistently, search engines will start assigning authority to your website. When you have domain authority, this leads to rankings that can increase traffic to your website. And more traffic will allow you to generate more revenue.
What keywords should you be targeting?
The more you understand about the keywords people are using in their search, the more you can use the same keywords.
So how do you know what keywords you should be using and what keywords your visitors are typing in search engines? Here are a few tips:
- Make sure that you are choosing keywords that are relevant to your niche.
- Search for general terms and specific terms in search engines to see how your competition is.
- Evaluate which keywords are important and prioritize keywords that brings in your target audience.
- Choose keywords that make sense grammar-wise.
The more specific your keyword, the easier it will be to target what your searchers are looking for.
You can see that while you only placed ‘birthday party’ in the search box, Google came up with other keywords based on searches done by other users. When people type words, there are other words related to it.
Use long tail keywords
Instead of short tail keywords, it would be better to use long tail keywords.
Long tail keywords are more descriptive and on point. It is more specific and it is easier to rank this way since you will have less competition.
It’s very clear what the intent is and what your website content should be. Unlike the first one, ‘birthday party’, you had no idea that it was for a children’s birthday party and where the location is. So in this example, you know that they are looking to hire venues for a children’s birthday party.
You want to be that result that website visitors see right away and would satisfy what they are looking for.
Keyword research: Find keywords for a website
It is important for you to research keyword insights. You’ll be able to get a sense of which search engines are sending people to your website for which keywords. There are different keyword research tools that you can use. Here are the best ones you can use:
Webmaster tools (Google or Bing)
If you go to Bing Webmaster, look at the Keyword Report. You will be able to see all the keywords that brought people to your website. It will also show you how many times your website has appeared in search results for that keyword and how many times your result was clicked to go to your website, as well as the average position of the keyword in the results.
You can also go to pages served so that you can which pages appeared in the search result for that keyword. This way you can see which page ranked the highest and which page people enter your website in.
Aside from that, you can view Search Keywords in Organic Search. Here you can see which keywords brought them to your website, which pages they viewed and how much time they spent on your website.
For me, Jaaxy is one of the best keyword research tools you can ever use. It is very user-friendly, gives you accurate data and helps you find high traffic keywords with low competition.
You can search for your keyword competition, keyword traffic data, your site rank, what domains are available.
As you can see there are several columns which are all very important in choosing keywords that you can use.
- Keyword – This is the phase that you can use for your website depending on the number of searches and your competition.
- Avg – This is the overall monthly traffic this search term gets.
- Traffic – This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
- QSR (Quoted Search Results) – This is your competition based on the exact number of results in search engines.
- KQI (Keyword Quality Indicator) – Green is great, yellow is okay, ed is poor.
- SEO – This is a score based on traffic and competition. The higher the score, the more likely you will appear on the first page of searches.
- Domains – This shows which domains are available for this keyword. I would recommend choosing .com
It’s best to optimize your posts and pages with keywords people are using. Having target keywords will help you get rankings on search engines with your content.
You can try Jaaxy for free when you sign up as a starter member in Wealthy Affiliate. It costs $0/month and you can do 30 keyword searches. If you’re happy with it, you can eventually upgrade as a premium member and have access to unlimited keyword searches aside from other member benefits.
Click here if you would like to know more about Wealthy Affiliate.
Where should you place your keywords?
I strongly recommend that you use keywords in the following:
- Page and post titles
- First paragraph of your content
- Image titles and alt text
This will help search engines optimize your pages for keywords. However, please don’t sacrifice how natural your content will appear. Otherwise, your website visitors may find it odd and all your hard work will be for naught.
Don’t promote keywords where they don’t belong because you are hurting your website’s user experience.
Bringing it all together
Choose your keywords well. If you learn how to effectively choose the right keywords, you will surely improve your chances of getting ranked in Google and other search engines.
As you understand more about keywords, it also helps to create a keyword list. This will help you understand the phases that people search for, your competition in search results, and help you create more content with target keywords.
If you want to learn more about building a website, keyword research or how to increase traffic with SEO, let me know and I can show you how. You can create a successful online business as quickly as possible.
If you have any questions or any feedback, please leave them below and I will be more than happy to help. Hope you enjoyed reading this!